Winter's not yet over, and I'm already longing for Summer! Long days of working in the garden and taking Kiddo to the park or going to watch a soccer match. But have you noticed how many of these soccer fields have fallen into a profound state of disrepair? With the economy being what it is, many towns are being forced to budget cuts which just don't let them continue to maintaining these fields - forget additions or improvements!
It's very sad as these fields are just not for the kids, but also for a wonderful meeting place for parents and communities in general. A place to meet, talk, eat, share and have fun, in the outdoors, in fresh air. What better way to spend an evening, right?!
Embracing this spirit of making a difference, Kellogg's Frosted Flakes Earn Your Stripes program has initiated a call-to-action for a national field renovation program that kicks off this coming Super Bowl Sunday with a commercial entitled "Plant a Seed."
The ad focuses on the role we all play in building stronger communities and making a difference in kids' lives. Because the Earn Your Stripes program is about inspiring kids to be their very best, "Plant a Seed" shows that before anyone can earn a single stripe, someone has to plant a seed and help give kids places to realize their promise and potential.
The field renovation initiative will make over approximately 50 fields across the United States to help provide better places for families to stay active. Through this program, fields will once again become central and vibrant places of activity and community in cities and towns across the country.
One more, but very worthwhile reason, to watch out for those SuperBowl commercials, I'm thinking! So, don't forget to watch it, come back here and leave your thoughts in the comments. Go Kelloggs!
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