I Shred U!

by - 7/31/2009

Have you or someone you know been victims of bad photo tagging on Facebook? UGH! Perhaps it was that old prom photo sporting your signature big 80’s hairdo? (is that you in the attached photo ;) Or those pictures from the company holiday party you hoped would never resurface?

Now, you can have the last laugh, with the launch of the Staples I Shred U! ™ Facebook application from Staples, Inc.

I Shred U! allows Facebook users to tell their friends how they really feel about those bad photos, by shredding it to bits via a virtual shredder and sending it back with a personalized message. I Shred U! also lets users “trick” photos by giving friends and family a hilarious new look.

Nearly 50k Facebook users have installed the new Staples I Shred U! photo application in the last month. It’s being used in 30+ countries, average engagement is over 2 minutes, 70% of the users are women over the age of 25.

Below is a link to the flash video, which provides a quick walk through (sound-free) on how the application works : http://pubdyn.com/extranet/kelandpartners/

How does the application work?

The application is very simple. Once you have logged into Facebook to access the application, the user can select a photo from one of their albums or a photo that they were tagged in. The user then has the opportunity to virtually shred the photo complete with animation and sounds effects and send it to a friend with a personalized message. Users can also “trick out” photos from their Facebook albums by adding mullets, beards, speech bubbles and more.

Does the application actual delete the photo? 
No, it doesn’t. The photo is the property of the person who originally uploaded it to Facebook and it will continue to live in his/her photo album. I Shred U! is just a fun way to make a statement about unflattering photos that you were tagged in.

Is there a similar application on Facebook? 
No! With more than 200 million active users on Facebook uploading over 850 million photos each month, the Staples I Shred U! application is the first of its kind to allow users to virtually shred bad photos without actually deleting the picture from their friend’s Facebook album.

 Be creative, have fun, share a laugh, enjoy!

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