Believe in Macy's Once Again!

by - 11/12/2009

Macy's Believe Campaign Featured at A Bookworm Mom's Diary

The Holiday season is just around the corner and once again Macy's, one of the world's largest retailers around, is asking America to Believe in and embrace the holiday spirit of love and charity.

This year, Macy’s BELIEVE campaign is building upon the great success of last year’s holiday effort to support the Make-A-Wish Foundation®. And they're doing it with a ton additional stuff such as the national Santa Tour, an honorary National Believe Day, a “Yes, Virginia” animated special, and a new TV commercial featuring Queen Latifah!

As you already know, the nostalgic holiday campaign was inspired by the New York Sun’s famous “Yes, Virginia, there is a Santa Claus” editorial from 1897 and includes letter-writing “Believe Stations” in Macy’s stores across the country. For each letter received, Macy’s will donate $1 to the Make-A-Wish Foundation, up to $1 million.

For more details, please visit You can also visit Macy’s on Facebook and Twitter.

Don't forget to check out the Yes, Virginia Trailer below:

Note - I received a gift card as compensation for this post
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  1. With all they do, Macy's is a special retailer. They have great sales, too!

    allibrary (at) aol (dot) com


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