Dove's "Thank You for Making a Difference" Campaign

by - 11/05/2009

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Dove’s mission is to reach 5 million girls with self esteem programming by 2010. Since 2005, Dove has reached over 3.5 million girls globally. In 2009, Dove wants to recognize those who have supported the Campaign for Real Beauty. Because of this previous support, Dove is now promoting the “Thank You for Making a Difference” campaign.

Want to participate? Here's how! Share what your daughter feels makes her beautiful or what she learned from a self esteem program. Then upload your daughter’s 30 second video to the Dove Self Esteem Fund Facebook page by 11/20/09. Directions and link to post here:

DON'T FORGET - leave a comment here that you uploaded your video! The top 5 sites with most videos (including the #1 site) will receive a $1000 donation from Dove in their site’s name to the local chapter of a partner charity that builds self esteem.

Lastly, your Dove purchase also helps build self esteem. Enter your Dove UPC on Facebook here and select a charity. Dove will donate $1 to inspiring self-esteem programs at a charity partner of your choice. Select one: Girl Scouts, Boys and Girls Clubs of America and Girls Inc.

Thank You for Making a Difference!

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