Macy’s continues to show its love for the American Heart Association’s Go Red For Women movement, by announcing the launch of the INC International Concepts “Little Red Dress.” Since 2004, Macy’s has raised more than $21 million in the fight against heart disease and this marks the first time in the retailer’s six year relationship with the American Heart Association that a limited edition design has been specially created to inspire and promote awareness of women’s heart disease–just in time to celebrate National Wear Red Day on February 5, 2010.
To get involved in this very worthy cause, here's what you and I can do :
- Red is the color that saves at the Wear Red Sale
- Take fashion to heart and buy the limited edition INC International Concepts Little Red Dress
- Share your story at the Go Red Casting Calls
- Attend a Go Red luncheon in your area
- Join Go Red For Women
The “Little Red Dress” retails for $69 with 10% of the sales price of each dress to be donated to the American Heart Association. A seasonal twist on the iconic “Little Black Dress” in a seductive shade of red, this exclusive design showcases a flirty, fitted silhouette and is available in Small, Medium, Large, and Extra-Large.
Additionally, in honor of American Heart Month and National Wear Red Day, Macy’s customers wearing any item of red—anything from lipstick, to the signature Red Dress pin, to an entire red ensemble—will receive a special 20% discount on a wide assortment of merchandise at all nationwide Macy’s stores, as part of the Wear Red Sale Event on February 3-7. The “Little Red Dress” will be available from January 31-March 21, 2010.
About Go Red for Women: Go Red For Women is the American Heart Association’s solution to save women’s lives. With one out of three women still dying from heart disease, they are committed to fighting this No. 1 killer that is largely preventable. GoRedForWomen.org, a premiere source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. They encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278). Macy’s is a proud national sponsor of the American Heart Association’s Go Red For Women.
Disclosure - This product was received for review/feature consideration.
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